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Generative AI in Media can be the key to reviving your news and publishing business during times of low customer engagement.
Imagine your business is struggling because of low engagement. What’s the solution? Use Generative AI solutions from inoday—technology that helps create fast, accurate, and personalized content.
According to Statista, GenAI is expected to grow by over 35%, giving the media and publishing industries a great opportunity to use this powerful tool.
Without further ado, let’s get started!
What is Generative AI in Media?
Generative AI is sophisticated software that organizes and provides complex data into useful information. It creates content based on the instructions provided to it through prompts by the user. It can produce text, images, videos, GIFs, etc., considering its exclusive prompts.
Generative artificial intelligence is used across various industries due to its multiple uses. However, it is used the most by the media industry, primarily for creating content to boost their operations.
You can understand more about it through the following example.
ABC Company, from the media industry, was unable to match the rising customer expectations and provide an overburden to its workforce. Its finance and operations team then chose the Generative AI solution of inoday.
Now, it generates over 40 copies of content within a day, including text and images, without increasing the work of its employees. Moreover, its finance team has experienced growth in both its revenue generation and ROI.
After this, let’s know about the use cases of Gen AI.
4 Use Cases of Generative AI in Media that Drive Impact
Generative artificial intelligence is not a future trend anymore because businesses are using it today. This technology will redefine the present and future operations of a business. The following are the important use cases of GenAI.
Use Case 1: Creating Text
Indeed, content creation is a crucial part for businesses in the media and publishing industry. However, the ever-evolving demand by the target audience left no choice for these businesses but to rely on the Generative artificial intelligence apps, especially for text generation.
Content creators worldwide from the media industry leverage the power of Generative AI in media to stay ahead in the competition. In the past few years, there has been a flood of AI-powered tools that can generate text (as per provided prompts).
inoday, an artificial intelligence development company, provides solutions to businesses so they can generate text (based on prompts). With advanced Generative AI development services by inoday, businesses can create tailored content effortlessly and enhance their operations.
Use Case 2: Generating Images
Images are the backbone of any content available on the web. It makes any article written by the media business more attractive. Undoubtedly, it is useful to help a business add more engagement to its articles. Generating relevant images quickly (on-demand) is the need of the hour to address the challenge of increasing demands and expectations of the target audience.
There are multiple tools, both free and paid, that can generate images according to their functionality. However, these tools have their limitations, which can be a potential danger for the growth of your business that relies heavily on images. Therefore, it is a smart move for businesses of all sizes to partner with a custom AI service provider in this digital age.
Use Case 3: Generating Videos
Videos create a deep impact on the audience and take content’s engagement to the next level. However, creating stunning videos takes time. But the media industry works on a tight deadline. Therefore, businesses in it choose AI over humans in this scenario to accelerate their operations.
Generative AI software development services in USA is transforming video creation across industries by automating and enhancing multiple aspects of video production. These technologies can generate visual content, edit footage, create animations, and even produce entire video sequences from text prompts.
Use Case 4: Personalized Content Delivery
One of the ideal ways for a business to generate revenue, especially in the media industry, is personalizing the content. This results in skyrocketing the revenue of a business by providing the content to the audience based on their preference and need.
Indeed, content creators are working day in, day out to create tailored content. But there is a flood of on-demand content that needs to be developed within a very short deadline. For this reason, it is best for them to get assistance from AI for video generation.
These AI-based tools assist in video generation and editing the videos within a few minutes. Generative AI in media can reduce the time taken to create a video from scratch and build it according to the idea.
What inoday Can Do for the Media Industry?
inoday, a custom AI development company, provides AI-powered tools to businesses so they can keep their operations up and running. These tools are personalized to meet the requirements of a business. It allows them to enhance their profits to survive and thrive in this digital age. The following are the AI-powered tools of inoday.
Audio Analyses Tool
Powered by Artificial Intelligence (AI), inoday has a professional-grade tool that analyzes audio or video files. This tool enables its users to get 360-degreee information about sentiment analysis between speakers. Moreover, it creates transcribe for the audio that happened between the users.
In addition, it can generate a summary of the conversation in the audio file. Also, it enables a user to get ratings based on the pre-defined questions. This tool is helpful for the businesses in the media and publishing industry to prepare their article based on the conversation with an SME or influencer.
Video Analyses Tool
Built on modern technology, inoday has a video analyses tool that evaluates its content. Moreover, it allows them to save time by automatically analyzing the bulk of available data. Also, it enhances workforce productivity by enabling it to efficiently analyze videos through automation to prevent spending hours to review video content.
inoday enables businesses from the media industry to attain growth using the video analyses software. This software not only enables them to get summary of content but also helps them get transcribed content.
PDF Analyses Tool
It is always recommended to a business that it should have a PDF analyzer handy. This analyzer not only increases the productivity of a business but also enables it to form an article by accurately analyzing tasks.
With this tool, a user can upload a large size PDF file and page number. Based on that, this tool analyzes the article and gives a summary of its crucial insights. In addition, a business can also chat with the PDF analyzer tool to get additional information regarding PDF.
Conclusion
It is true that Generative AI in media can’t surpass human intelligence, but its potential can redefine the growth trajectory of a business. However, both big and small businesses in the media industry use this technology to stay ahead of the curve in this competitive age.
inoday provides various Generative AI solutions globally which is suitable for businesses of all sizes to grow. For more information about it, get in touch with the AI experts at inoday at info@inoday.com. Discover innovative solutions tailored to your unique business needs today!