Introduction
This case study showcases the expertise of inoday to help a business in the Retail industry to grow by integrating Dynamics 365 Business Central (ERP Software) with 3rd-party CRM software. Announced by Forbes Adviser as the best ERP system in 2024, this cloud-based ERP software enhanced the business processes through automation and helped the Retail business to maintain a competitive edge.
About Customer
Based in India, our client is one of the top Retail businesses having a footprint all over India with over 150 retail outlets. It has millions of customers for electronics goods and managing the business with just a third-party CRM has become difficult. It hampered its operations and initiative to flawlessly manage its business operations through multiple subsidiaries.
Business Challenges
Due to the absence of robust ERP software, the retail business has lost INR 10,00,000 per month. The retail business has to rely on manual data entry, slow processes, fragmented data, difficulty in making data-driven decisions, and inaccurate supply chain management. Therefore, it was searching for robust ERP software that syncs data with its CRM software to enhance business operations.
Solution
inoday’s Microsoft consultants showcased their expertise through error-free integration of Microsoft Dynamics 365 Business Central (ERP). The Retail giant has enhanced its operations by 25% and reduced its costs by 20%.
- Sync data from all files/locations and consolidate it in one place to ensure easy access to stakeholders anddecision-makers.
- Streamline business processes by automating data entry through Microsoft’s Generative AI (Copilot).
- Accelerate processes using automated workflow, reduce bottlenecks, and improve overall efficiency.
- Leverage advanced analytics and reporting tools to empower decisionmakers with actionable data.
- Implement inventory management software with real-time tracking capabilities to optimize stock levels and minimize operations disruptions.
The Result
inoday, a digital transformation service provider, helped the Indian Retail business to get Dynamics 365 Business Central by integrating it with the existing CRM software. The business is now able to streamline its business operations, improve collaboration, and real-time data syncing. The business has achieved over 172% ROI and up to 18% productivity, which accelerates its business.
Conclusion
Through a strategic roadmap and innovative solutions used by inoday, our Indian client from the Retail industry has accelerated its business operations. It has resulted in an increase in its profit growth compared to the previous year’s quarters (refer to the chart below). Our solution has paved the way for the business to achieve continued success by scaling up the system to meet modern challenges.
