Table of Contents
COMMERCE EVERYWHERE
Different business models. Support B2B and B2C commerce on the same platform.
Multiple web stores from one platform. Each site can have its own domain, products, language, currency and branding.
Reach a wider customer base. Publish your products on shopping comparison engines. Use some or all of your items to sell on different marketplaces and at different prices.
Responsive design. Build sites that display elegantly across all devices, from smartphones to tablets to laptops to desktops.
Go global. With support for multiple languages, currencies, taxes/VAT, subsidiaries and international shipping prices and customs documentation, you can sell globally with automatic accounting and roll-up for international and domestic subsidiaries.
UNIQUELY BRANDED AND ENGAGING SHOPPING EXPERIENCES
Easy to get started. A prebuilt, best-in-class foundation shopping site can be used as an out-of-the-box solution or as a cornerstone to enhance and customize.
Design flexibility. Pixel-perfect design capabilities and unlimited layout control.
Blazing fast. AJAX architecture, edge caching and a content delivery network (Akamai CDN) provide a fast, scalable site.
RICH SHOPPING INTERACTIVITY
Quick view. Let customers quickly view product information and add to their cart while looking at a search results or a category page.
Recently viewed items. Logged-in visitors returning to your site can see the products they viewed during their last visit.
Social sharing. Increase user engagement by encouraging shoppers to share to popular social networks.
Mini cart. Allow shoppers to view a summary of their shopping cart from any page.
Visual merchandising. Provide zooms and multiple alternate images.
Reviews and ratings. Grow your online community, cultivate brand evangelists and improve SEO.
View by. Let shoppers choose how to display items on a page.
PRICING & PROMOTIONS
Run multiple types of marketing campaigns — email, paid search or direct mail — and automatically track their lifetime revenue and profitability.
Cart Abandonment. Know who abandoned a shopping cart and its contents, then follow up with an email with a coupon for the items abandoned.
Coupons and promotions. Improve traffic with flexible coupon and promotion management tools.
Personalized experiences. Dynamically segment customers to provide personalized merchandising and promotions based on behavior, demographics, purchases and more.
Automated upsell and cross-sell. Display upsell and cross-sell recommendations based on what other customers have purchased, helping increase sales and order size.
Multiple price lists. Set pricing rules to specify sites, stores, customers, products and categories.
Dynamic merchandising. Present upsells, cross-sells and related products based on merchant-driven rules such as location, browsing behavior, items in cart, best sellers or higher margin items. Search engine optimization.
Customize meta keywords, descriptions and titles for each product and category; generate SEO-friendly URLs and breadcrumbs.
Multi-faceted navigation. Guide shoppers to find the products they want with selection check boxes, price slider, color swatches and more.
Site search. High performance search provides lightning-fast speed and relevant search results. Search on any product field or description. Customize search criteria settings using exact, starts with, partial or fuzzy matches to optimize results.
Searchandise. Promote products in search results based on search keywords and phrases or leverage product attributes such as top sellers, top rated and new arrivals.
CLOSE THE SALE
Flexible checkout. Customize checkout to be any number of steps, including one page. Checkout with an account or a guest account.
Local shipping options. Facilitate delivery with integration with carriers for automatic price look up and tracking information.
Multiple payment options. Manage payments with full integration with credit card processors to provide PCI compliant, end-to-end payment processes. Leverage safety and fraud prevention mechanisms including CVV checks, address verifications and integration to CyberSource Fraud Manager service.
RUN YOUR BUSINESS BETTER
Business intelligence, analytics and reporting. Configurable dashboards for various roles provide key metrics at a glance. Gain visibility and intelligence into any part of your business, including web store, payments, order management, fulfillment and customer service.
Optimize inventory. Real-time, global inventory visibility across multiple locations, including retail stores, is key to enabling a buy anywhere, fulfill anywhere experience.
Fulfill orders quickly and effectively. Manage orders from multiple channels — POS, Web, call center, mobile, kiosk — all in one place.
