The case study highlights the expertise of inoday, a top digital transformation company, in enabling a business in the manufacturing industry to embrace growth through Salesforce CRM. This cloud-based CRM Software allows systems of the manufacturing business to scale the sales team to manage millions of customers seamlessly and efficiently.
Service
Salesforce
Industry
Manufacturing
Location
USA
Introduction
About Customer
With headquarters in the USA (East Coast), our client was looking to expand its manufacturing business to additional markets & locations. The company manufactures pharmaceutical & medical devices and is committed to providing high-quality products. They also wanted to provide top-notch service without hampering the process of meeting the sudden surge in demand, especially due to public health crises.
Business Challenges
The pharma manufacturing business had a legacy system that didn’t work when internal users wanted to manage the data of leads (and assign them to SDRs). Moreover, the system was unable to secure workloads due to the absence of an additional layer of security, including platform encryption, event monitoring, and field audit trail. The business system also lacked monitoring of sales leads.
Solution
Team inoday demonstrated their expertise by successfully implementing Salesforce for a US-based business after thoroughly analyzing its unique business model so they can Optimize leads:
Boundless operational scalability to enhance sales & customer service teams and close deals faster.
Nurture leads through cloud-based management system to build relationships and guide prospects through sales.
Comprehensive view of sales pipeline by managing leads, tracking interactions and automating follow-ups.
Best-in-class apps for Sales, Marketing, Customer Service, etc., integrated at one place.
Security of crucial business data through encryption, user authentication, and access controls.
Auto updates to get new features as soon as they are available to comply with regulatory measures.
Monitoring through sales lead metrics to avoid potential slips of sales and conversion rate enhancements.
The Result
With inoday’s flawless Salesforce implementation, the US pharma manufacturing business received various business benefits to increase customer retention by over 32% and CLV by 30%. Enhanced scalability (to meet sudden demand surge) and increased security (with user authentication and platform encryption). Additionally, operational efficiency was significantly improved by streamlining the lead data management process and reducing costs to enhance business efficiency.
Conclusion
The error-free Salesforce implementation process followed by inoday for the USA-based manufacturing business demonstrates its expertise in scaling up business processes. Now, the business doesn’t need to worry about the system’s scalability, functionality, and security and can easily focus on high-value work because Salesforce is there to help them.
