Tailored Solutions with Generative AI- Case Study

This case study demonstrates the expertise of inoday in implementing cutting-edge generative AI solutions for a client in the media & publishing industry.

With advanced AI technologies, inoday transformed the client’s content creation process, significantly enhancing productivity while maintaining editorial quality.

The solution addressed critical workflow bottlenecks and empowered content teams to focus on higher-value creative work.

The customer located in India has content teams that were struggling with increasing content demands across multiple platforms while maintaining quality and relevance.

Writers spent excessive time on routine tasks like headline generation, content summarization, and metadata creation, leaving limited bandwidth for original reporting and in-depth storytelling.

Additionally, inconsistent tone across content pieces and bottlenecks in content ideation were affecting publication schedules and audience engagement metrics.

After implementation of Generative AI solution, the customer from the media industry has reported a 60% increase in content production capacity to improve engagement rates while maintaining editorial standards. It allows greater focus on original reporting (based on facts) and audience engagement. The media and publishing businesses have witnessed a robust increment in reader retention metrics.