Connecting training performance with CRM intelligence

inoday delivered a Dynamics 365 CRM integration with RKMBS, a sales readiness and training platform, to help the organization bring training data, certification progress, and sales performance into one connected environment.

The objective was to improve visibility across systems, reduce manual tracking, and give sales managers direct access to readiness insights inside CRM.

By integrating RKMBS with Microsoft Dynamics 365 CRM, the client gained a more structured way to monitor onboarding progress, training completion, and team readiness.

The solution helped eliminate data silos and created a more informed decision-making process for sales leadership.

Business challenge

The client was managing sales readiness across two disconnected platforms. While Microsoft Dynamics 365 CRM was used for sales operations, RKMBS held the training and certification data needed to understand how each representative was prepared for field execution.

This created several operational challenges. Managers had limited visibility into how training outcomes connected with sales activity. Tracking completion status required manual effort.

There was no easy way to compare readiness levels across the team or identify onboarding gaps in real time. Reporting across both systems was also limited, which made it difficult to support timely decisions.

The organization needed a single, reliable view of readiness data that could support both operational tracking and management reporting.

Project objectives

The integration was designed with a clear set of goals:

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Connect RKMBS with Dynamics 365 CRM through APIs.

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Support both real-time and scheduled data updates.

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Improve visibility for sales managers and business leaders.

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Automate the synchronization of training and readiness data.

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Provide dashboards for readiness and performance tracking.

The solution also needed to be secure, scalable, and flexible enough to support future changes without disrupting the business process.

Solution approach

inoday designed a middleware-based integration architecture using Microsoft technologies and secure API connectivity. The solution brought together CRM data, training progress, and certification records in a way that was both manageable and extensible.

The architecture included:

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Microsoft Dynamics 365 CRM and Dataverse.

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Azure Functions and Logic Apps for integration processing.

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Power Automate for workflow automation.

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A dedicated model-driven app for readiness tracking.

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RKMBS REST APIs.

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Plugins and custom APIs for business logic.

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PCF controls for enhanced UI rendering.

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CRM dashboards and Power BI reports for analytics.

This approach enabled a centralized experience for sales readiness management while keeping the integration logic clean and maintainable.

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Implementation highlights

API integration

The integration consumed RKMBS APIs to retrieve key data such as:

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Training progress.

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Course completion status.

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Assessment scores.

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Certification information

Secure API access was implemented using bearer token authentication. To handle variable response times and ensure reliable processing, the solution also included dynamic timeout handling and retry logic with exponential backoff.

Data synchronization

The system supported both real-time and scheduled synchronization. API responses were transformed into CRM-compatible structures and stored in Dataverse custom entities for reporting and operational use.

Batching and selective data retrieval were used to improve performance and avoid unnecessary API calls.

CRM customization

To support the business process inside Dynamics 365, inoday created custom entities for:

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RKMBS Configuration.

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User Configuration.

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Training Progress.

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Certification Records.

These entities were connected with user and contact records and supported by custom forms, views, business rules, and dashboards.

PCF and plugin integration

A PCF control was developed to display training and certification data dynamically within the CRM interface. This improved the user experience by making readiness information easier to access and review.

The PCF control was connected to backend logic through custom APIs, which invoked plugins for business rule execution. This created a responsive and maintainable experience for users while keeping the architecture modular.

Custom application development

A dedicated model-driven app was built to centralize all RKMBS-related data. Role-based access was configured for:

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Sales representatives.

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Managers.

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Admins.

This gave each user group access to the information they needed while maintaining control over data visibility.

Automation and alerts

Power Automate was used to streamline routine tasks such as:

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Notifications for incomplete training.

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Alerts for certification completion.

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Updates to readiness scores.

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Scheduled background synchronization jobs.

This reduced the need for manual follow-up and helped the business stay current on training progress.

Reporting and dashboards

Dashboards were designed in Dynamics 365 and Power BI to provide insight into:

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Training completion rates.

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Certification tracking.

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Readiness scores.

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Performance versus training correlation.

These dashboards helped managers understand how training activity was affecting team readiness and sales performance.

Security and governance

Security was an important part of the solution design. inoday implemented:

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Credential-based authentication using bearer tokens.

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Secure credential storage with Azure Key Vault.

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Role-based security in Dynamics 365.

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Encryption of data in transit.

This ensured that sensitive training and user data remained protected throughout the integration process.

Business impact

The integration delivered measurable business value:

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Around 40% reduction in manual tracking effort.

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Improved visibility into sales readiness and training completion.

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Faster onboarding for new sales representatives.

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Real-time insights for sales managers.

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Better alignment between training outcomes and sales performance.

By connecting CRM data with readiness data, the organization gained a more complete and operationally useful view of team performance.

Key learnings

This project reinforced several important delivery principles:

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Reliable API retry and timeout handling is essential for integration stability.

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PCF controls can significantly improve CRM usability.

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Custom APIs provides a clean bridge between interface and business logic.

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Middleware-based integration improves scalability and future flexibility.

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Data consistency is critical for reporting accuracy.

These learnings are valuable for any organization looking to connect training platforms with CRM systems in a structured and secure way.

Conclusion

The Dynamics 365 CRM integration with RKMBS helped the client bridge the gap between training performance and sales execution.

With a secure, scalable, and well-structured integration framework, inoday enabled the organization to track readiness more effectively, reduce manual effort, and support better decisions across the sales process.

The result was a centralized view of sales readiness that improved both operational efficiency and management visibility.

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